As a part of restoring the soul of people that have lost we are trying to restore and conserve the wild nature that we love. JA believes that people want to conserve what they love and appreciate. After loss nature can be one of the few restorative, peace giving, healing parts that life can offer. JA has a strong desire to keep nature and the animals in it thriving so that generations to come can experience the joyful healing properties that nature can offer. While we try and do our part in the conversation effort we cannot do it alone. JA supports other companies that work hard in the conservation effort. We encourage people to learn about what is going on with our world and support causes that speak to them.